Most of the work I do is through Big Red SEO.
This website is primarily where I keep my own projects, plugins, code, notes, SEO experiments, and other things I have been working on. It is not really a separate freelance business, and I am not running a white-label development service on the side.
That said, people do occasionally find something I have written, built, or talked about and ask if I can help with a website or SEO problem of their own.
Sometimes I can.
What I work on
A lot of my day-to-day work is SEO.
That includes technical SEO, site audits, crawl and indexing problems, content and site structure, local SEO, Google Business Profile issues, migrations, analytics, tracking, and figuring out why a site is not performing the way somebody expected it to.
Because I have also spent a long time working in WordPress and development, I tend to get involved in the technical side of SEO more than many consultants do.
Sometimes the SEO problem is actually a WordPress problem.
Sometimes it is a plugin problem, a theme problem, bad markup, poor internal linking, a broken redirect setup, duplicate content, JavaScript doing something strange, a database full of old junk, or code that is preventing search engines from seeing what everyone assumes they can see.
And sometimes it has nothing to do with development at all.
I also work on WordPress, WooCommerce, PHP, plugins, APIs, troubleshooting, and custom development when that is what the project actually needs.
A lot of the work is simply figuring out what the real problem is before deciding what should be done about it.
That does not mean I can fix everything.
If you explain what is going on, I am happy to listen and tell you whether I believe it is something I can help with. If it is outside my wheelhouse, I would rather tell you that up front than take your money and pretend otherwise.
I do not do white-label agency work
I am not an outsourced SEO department or programming department for other agencies.
I am happy to work with business owners, developers, designers, marketers, and freelancers, and sometimes that means helping with a website somebody else originally built or an SEO campaign somebody else has been involved with.
What I do not normally do is disappear behind another agency while they present my work as their own and prevent me from communicating with the people involved in the project.
If I need information to solve a problem, I need to be able to ask the appropriate person the question.
Simple as that.
How billing works
SEO consulting, development, troubleshooting, and research are normally billed hourly through Big Red SEO.
There is usually a two-hour retainer paid before work begins. Depending on the project, that may cover the entire job or simply get us started.
The important part is that time spent working on your problem is billable time.
I do not offer arrangements where I spend an hour investigating something and then decide the time is free if I cannot fix it.
Reviewing a website, crawl, analytics account, Search Console data, codebase, or auditing and researching somebody else’s previous work is all billable work.
Sometimes the end result of that work is discovering that the problem cannot reasonably be fixed, that another vendor needs to make a change, that the issue is not what we originally thought it was, or that what looked like a small problem is actually something much larger.
I will be up front about what I find, but I cannot get the time spent getting there back.
Once we have agreed that I am going to work on the issue, whether that means fixing it directly, reviewing the SEO situation, or researching what it will take to solve it, the clock starts.
Free work
Generally, no.
I publish plugins, code, SEO information, notes, and other things publicly when I think they may be useful, and occasionally I work on something simply because I find the project interesting.
Those are my projects and my choice.
Client work is paid work.
Paid work keeps me plenty busy, so I rarely have time to take on somebody else’s project for free.
If you want to talk about a project
Head over to the Big Red SEO contact page and tell us what is going on. We only work with businesses and individuals in the United States.
You do not need to write a novel, but the more useful information you provide at the beginning, the easier it is to determine whether I can help.
Do not use AI to write a scope – usually it’s flawed and is outside of what you really need. Speak to us as a human and we’ll get along just fine.
Tell us what the website is, what you are trying to accomplish, what is currently happening, and anything you have already tried.
If it is an SEO issue, include anything you already know about the problem: traffic changes, ranking drops, indexing issues, a migration, technical errors, local visibility, or whatever else prompted you to reach out.
If it looks like something I can help with, we can figure out the next step.
If it does not, I will tell you that too.